Diagnosis that stands on its own.
I spent years on the client side, working alongside agencies and watching the same thing happen. A site gets reviewed, and the findings turn out to need exactly the build the agency sells.
FlowLab separates the two. The diagnosis is a fixed-price product you can take anywhere. If you want it built, we can do that as well, quoted separately, from the same plan anyone else would get.
How it stays honest
Build it with your team, your agency or us. The plan doesn't change.
- The diagnostic has a fixed priceIt is sold on its own, and the price is agreed before we start.
- Every report leads with quick winsThe cheapest fixes that matter come first, whoever ends up doing them.
- Build is quoted separatelyOnly if you ask, and only for work the report called for.
- No fee is credited against a buildThe diagnosis never has to earn its money back by finding more to build.
Who runs it
Karl Barnard
I'm a UX designer and front-end developer in Pretoria, with more than 15 years across UX/UI design, front-end development and behavioural analytics. I run every diagnostic myself, so the person you brief is the person who reads your data.
- CXACertified Experience Architect, Human Factors International, 2026
- CUACertified Usability Analyst, Human Factors International, 2015
- HonoursB.IS Multimedia (Hons), cum laude, University of Pretoria
Brands I've worked on
What we read
The evidence your team already has, read by someone who knows what to look for.
Funnel analytics, session recordings, heatmaps, form data and measured site speed. Performance is read against conversion impact, not just scored.
How we work
Async, fast and fixed in scope.
No standing meetings and no long kickoff. You send a URL and a few baseline numbers you already have. We run the diagnostic and send everything back within days, with a narrated walkthrough.
Scope is fixed before we start. You know what you get, what it costs and when it lands.