Find the friction. Fix what matters first.
FlowLab is a conversion diagnostic. We show where your site loses customers, rank the fixes, and hand you a plan you can build with your team, your agency or us.
Most sites don't need more traffic. They need to stop losing the visitors they already pay for.
A diagnostic finds where they drop out and ranks what to fix first. It draws on three disciplines, and every finding is checked against your analytics.
| Finding | Priority |
|---|---|
| Shipping cost appears only at the last checkout stepCost & effort · 22% of buyers leave here | 12.5 |
| New customers must create an account before payingCost & effort · 58% exit at this step | 10.0 |
| No value proposition above the fold on mobileCognitive · 34% never scroll past the hero | 6.0 |
| No trust signals at the payment stepTrust · buyers pause 8–15 seconds, then leave | 5.3 |
When to call
- You pay for ads that land on slow pages.
- Organic traffic has dropped and nobody can say why.
- The site has outgrown its platform.
- The team wants a redesign and can't say what it would fix.
How it works
Diagnosis first. Build if you want it.
Diagnose
A senior review of your funnel against a 42-point rubric, read with your own numbers and measured site speed.
Prioritise
Every finding is scored on impact, confidence and effort. The report opens with the quick wins.
Build
Hand the plan to your team or your agency, or ask us to build it. The plan doesn't change.
Services
| Service | Price (ZAR) |
|---|---|
| Rapid DiagnosticOne funnel, ranked fixes and a narrated walkthrough. | R9,500 |
| Conversion Intelligence AuditThe full journey with behavioural data, and a 90-day roadmap. | From R45,000 |
| BuildWe implement the plan. Scoped from your report. | Quoted |
| Dashboard SetupDashboards that show whether the fixes worked. | R18,000–45,000 |
Why it holds up
The diagnosis is sold on its own, so it has nothing to sell you.
Fixed price
Scope, price and delivery date are agreed before we start.
Quick wins first
Every report leads with what you can ship this week.
Build is separate
Quoted on its own, and only if you ask for it.
Run by a Certified Usability Analyst (CUA) with a CXA qualification and an Honours in Multimedia. Case studies are in progress and will be published on Work.